Tiny Hat creatively deconstructs lived experience. We empower brands through cultural and consumer insight.
Innovation
Basic human needs don’t change but a shifting context creates opportunities for brands to help people meet them. Tiny Hat helps brands meet needs in innovative ways by leveraging the ways the cultural context, category landscape, and consumer lived experiences are changing.
User Experience
Grounding user experiences in lived experience shifts the conversation from what it’s like using your product/service in a lab-like environment to what it’s like to use it ‘in the wild’. Our approach is designed to understand user experience across scenarios. And, we help you understand how your product/service’s meaning impacts the emotional side of functionality.
Brand Positioning
Your brand narrative is grounded in the broader cultural narrative and so is your audiences. Cultural insight is an essential component of crafting resonant brand positioning. We help you integrate cultural and consumer insight with brand strategy to break through.
Marketing Communications
Audiences interpret the world through our lived cultural experiences. That includes marketing communications. Tiny Hat can help to inspire relevant messages and hone your communications from big idea through concept/ad evaluation.
Kalil Vicioso
Kalil Vicioso is a Business savvy, market/research leader. His expertise is in creating custom research solutions that get at the heart of business challenges. He excels at shifting research boundaries and breaking barriers in order to create a marketing approach which leverages the importance and influence of cultural trends.